MAR (MAR) Stock Analysis

Verdict: HOLD

Asset-light fees and loyalty dominance are fighting a losing battle against premium valuations and cooling global RevPAR growth.

Investment score: 58/100

Marriott is currently overvalued relative to its growth profile and peers, despite strong operational efficiency. The model views the recent revenue miss as a signal of cyclical peaking.

Peers

PeerP/EP/BP/SEV/EBITDAROIC %Net margin %
BKNG25.27-17.455.3916.000.22
ABNB36.5611.807.0728.320.20
RCL19.918.514.6515.180.24
HLT45.69-11.325.6727.080.13
CCL12.443.061.448.840.11

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