Booking Holdings Inc (BKNG) Stock Analysis
Verdict: BUY
Dominant OTA scale and 7.3% FCF yield offer strong margin of safety, but short-term geopolitical travel drag and AI disintermediation weigh.
Investment score: 69/100
Analysis as of
Is Booking Holdings Inc stock worth reviewing? AI model thesis
The AI model rates BKNG as a Buy based on an attractive P/E of 18.52x, a 7.3% FCF yield, and 39.0% upside to the analyst consensus price target of 233.30 USD. Short-term geopolitical drags provide a discounted entry into an asset-light market leader.
7-factor investment score
- Valuation: 82/100 (weight 20%)
- Financial Health: 88/100 (weight 15%)
- Technical Momentum: 38/100 (weight 15%)
- Earnings Quality: 72/100 (weight 15%)
- Insider Sentiment: 30/100 (weight 10%)
- Analyst Consensus: 85/100 (weight 10%)
- Risk-Adjusted Return: 75/100 (weight 15%)
Booking Holdings Inc opportunities and risks
What speaks for BKNG
- Substantial Valuation Discount to Travel Peers
What speaks against BKNG
- Geopolitical Travel Disruptions and Macroeconomic Slowdown
Peers and competitors
| Ticker | P/E | P/S | EV/EBITDA | Gross margin | Net margin | FCF yield |
|---|---|---|---|---|---|---|
| BKNG | 18.5x | 4.6x | 12.4x | 100.0% | 25.5% | 7.3% |
| ABNB | 37.6x | 7.5x | 31.3x | 78.0% | 20.4% | 4.9% |
| MAR | 35.3x | 3.3x | 22.4x | 20.2% | 9.6% | 3.5% |
| HLT | 44.4x | 5.5x | 26.5x | 44.1% | 12.7% | 2.9% |
| RCL | 15.1x | 3.5x | 12.3x | 46.6% | 23.6% | -0.6% |
| EXPE | 16.7x | 2.0x | 7.9x | 90.4% | 13.0% | 15.8% |
| Peer median | 35.3x | 3.5x | 22.4x | 46.6% | 13.0% | 3.5% |
Frequently asked questions about Booking Holdings Inc (BKNG)
Is BKNG stock a good investment?
The cached TradeMates AI model rates Booking Holdings Inc as BUY with an investment score of 69/100. The AI model rates BKNG as a Buy based on an attractive P/E of 18.52x, a 7.3% FCF yield, and 39.0% upside to the analyst consensus price target of 233.30 USD. Short-term geopolitical drags provide a discounted entry into an asset-light market leader. This is algorithmic model output, not personal investment advice.
Is BKNG stock a buy?
The TradeMates model verdict for BKNG is BUY with an investment score of 69/100. Treat this as a model signal to review, not a personal buy recommendation.