VRA (VRA) Stock Analysis

Verdict: HOLD

Q2 direct-sales return to profit sparks momentum, but ongoing indirect channel weakness and revenue contraction (-20.2%) urge caution.

Investment score: 53/100

Vera Bradley returned to Q2 operating profitability with $0.11 EPS on $71.65M revenue, driven by 8% Direct-channel growth and tariff refunds. However, TTM revenue decline of -20.21%, negative EPS (-$0.6853), and high debt ($70.5M vs $18.5M cash) keep the fundamental turnaround high-risk.

Peers

PeerP/EP/BP/SEV/EBITDAROIC %Net margin %
FOSL-4.323.640.33-120.42-0.07
SGC21.740.910.3310.020.01
PLBY132.145.771.0318.090.00
LAKE-3.690.810.53-87.05-0.14
VNCE15.542.010.3714.900.02

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