Nature's Sunshine Products Inc (NATR) Stock Analysis

Verdict: WATCH (do not buy)

A broken growth story with elite 73% margins now transitioning to a value play; significant guidance cuts require a new base to form.

Investment score: 42/100

Analysis as of 2026-08-11

Is Nature's Sunshine Products Inc stock worth reviewing? The TradeMates thesis

NATR is in a penalty box after missing expectations and cutting guidance. While its balance sheet is fortress-like for a small cap, technical damage is severe.

7-factor investment score

Valuation: 55/100 (weight 20%)
Financial Health: 75/100 (weight 15%)
Technical Momentum: 20/100 (weight 15%)
Earnings Quality: 30/100 (weight 15%)
Insider Sentiment: 25/100 (weight 10%)
Analyst Consensus: 60/100 (weight 10%)
Risk-Adjusted Return: 40/100 (weight 15%)

Nature's Sunshine Products Inc opportunities and risks

What speaks for NATR

Elite Margin Structure

What speaks against NATR

Growth Deceleration

Peers and competitors

EPC
GLAS.A.U.NE
HNST
HKHC
USNA

Trailing-twelve-month ratios
Ticker	P/E	P/S	EV/EBITDA	Gross margin	Net margin	FCF yield
NATR	15.5x	0.6x	5.1x	73.2%	3.7%	6.5%
EPC	n/a	0.6x	39.5x	40.9%	-4.5%	4.1%
HNST	n/a	1.7x	n/a	35.7%	-3.6%	9.2%
HKHC	9.2x	6.9x	75.5x	48.0%	75.1%	-7.2%
USNA	n/a	0.3x	3.0x	77.4%	-2.4%	1.1%
Peer median	n/a	1.2x	21.2x	44.4%	-3.0%	2.6%

Frequently asked questions about Nature's Sunshine Products Inc (NATR)

Is NATR stock a good investment?

The TradeMates model rates Nature's Sunshine Products Inc as WATCH (do not buy) with an investment score of 42/100. NATR is in a penalty box after missing expectations and cutting guidance. While its balance sheet is fortress-like for a small cap, technical damage is severe. This is algorithmic model output, not personal investment advice.

Is NATR stock a buy?

The TradeMates model verdict for NATR is WATCH (do not buy) with an investment score of 42/100. Treat this as a model signal to review, not a personal buy recommendation.